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Your privacy is our priority

We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data.

Last updated: October 11, 2026

Executive Summary

Artificium AI operates Deskly and this website. This policy explains what information we collect, how we use it, who we share it with, and your rights.

We are a New Zealand company and handle personal information under the Privacy Act 2020. Because calls can include health information, we also follow the Health Information Privacy Code 2020.

Data Collection & Processing

We collect information you give us, such as when you fill in a form on this website, book a demo, or contact us.

Information We Collect

Contact information (name, email, phone number)
Used to reply to you and communicate with you
Business information (company name, website, number of locations, current system)
Used to understand your clinic and prepare your demo
Website usage (pages viewed and buttons clicked)
Collected by Google Analytics and used to improve this website

How We Use Your Information

Service Delivery
Provide and support Deskly for the clinics that use it.
Service Improvement
Understand how this website is used and improve it.
Communication
Reply to enquiries and send important updates about our service.
Legal Obligations
Meet our obligations under New Zealand law.

Phone Calls

When you phone a clinic that uses Deskly, our AI receptionist answers on the clinic’s behalf. We handle the call to provide the service to the clinic, and the clinic remains responsible for its patient information.

What the call collects
Your phone number, what you say on the call, and the details needed to book, change or cancel an appointment or take a message. This can include health information.
Where it goes
Bookings, changes and messages are saved in the clinic’s own booking system, such as Cliniko. Text confirmations are sent to your phone.
Recordings and transcripts
We do not keep our own copy of calls. Vapi may keep call recordings and transcripts; we can turn this off or shorten how long they are kept for each clinic. Make.com may keep short-term logs of the automations it runs. Everything else is saved in the clinic’s booking system.

Third-Party Services

We use the following services to run this website and our AI phone calls. They may store and process your information outside New Zealand.

Google Analytics
Measures how visitors use this website. It sets cookies and receives the pages you view, the buttons you click, whether you play the video or send a form, your device and browser, and your approximate location.
EmailJS
Delivers the contact and demo forms to our inbox. It receives everything you enter in the form.
Vapi
Runs our AI phone calls, using services such as Twilio (phone lines), Deepgram (speech to text), ElevenLabs (voice), and Google Gemini and OpenAI (language models). It receives your phone number and what you say on the call, and may keep recordings and transcripts.
Make.com
Receives the details from our phone calls through Vapi, looks up and updates appointments in the clinic’s booking system, and sends follow-up emails. It receives details such as your name, contact details, appointment and the reason you called.

Data Storage & Retention

We keep as little as we can. Most information is held by the clinic’s booking system and the services listed above.

Retention Policies
We keep no copy of calls. Website enquiries stay in our email inbox until they are no longer needed, and you can ask us to delete them at any time.

Security Measures

We take reasonable steps to protect your information from loss, misuse, and unauthorised access.

Encryption in Transit
Data sent to and from our services is encrypted with TLS.
Limited Access
Only our team can access our accounts with the services listed above.

Your Data Rights

You have certain rights regarding your personal information. We are committed to honoring these rights and will respond to your requests in a timely manner.

For information from a phone call, contact the clinic you called: your bookings and messages are in its booking system. We will help the clinic with your request.

Access
Request access to the personal information we hold about you.
Correction
Request correction of inaccurate or incomplete personal information.
Deletion
Request deletion of your personal information in certain circumstances.
Portability
Request a copy of your data in a portable format.

Data Breach Response

If a privacy breach is likely to cause serious harm, we will tell the people affected and the Office of the Privacy Commissioner as soon as practicable, as the Privacy Act 2020 requires.

Data Minimisation

We collect only what we need to reply to you, provide Deskly to clinics, and improve this website.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us.

Privacy Team

Email: team@deskly.co.nz

We will respond to your request within a week of receipt. If you are not satisfied with our response, you can complain to the Office of the Privacy Commissioner at privacy.org.nz.

Ready to get started?

If you have any questions about our services or how AI can benefit your business, feel free to reach out. We’re here to help you every step of the way.